
Maryamossadat Mousavi, Pyeaam Abbasi and Hossein Pirnajmuddin
miscelánea 72 (2025): pp. 149-168 ISSN: 1137-6368 e-ISSN: 2386-4834
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aim as a writer, avoiding telling a single story in her novels. The novelist has claimed
that the single story “creates stereotypes, and the problem with stereotypes is not
that they are untrue, but that they are incomplete. They make one story become
the only story” (2009). Adichie’s protagonist uses the potential of social media “to
break with the stereotypes, simplistic definitions, and traditional roles created and
imposed by Western culture, as well as enabling diasporic subjects to express their
own experiences, perspectives on history, stories and voices that would otherwise
remain unheard” (Duce 2021: 244). Through a multiplicity of authentic narratives
in her blog posts, Ifemelu strives to reconstruct and rehabilitate Black community
in America, deepen their sense of belonging, and propagate a common interest that
knows no color, race, gender or socio-economic status.
In fact, Ifemelu develops modern versions of hooks’s theory and Macherey’s concept
of the unsaid, uncannily using technologies as ways of speaking out and filtering
what she talks about in the 21st century. Technologies are particularly useful for
women to articulately or inarticulately verbalise their experiences, thoughts, actions
and feelings and counteract gender discrimination. Technologies make it easy for
Ifemelu to adopt a self-reflective stance, gain a better understanding of reality, and
not to depend solely on her own knowledge. “Given that the capitalist apparatus
of the Internet, while offering the illusion of connection, can simultaneously
encourage us to become atomized nodes in a network”, Camille Isaacs contends
that concerning “the transmission of affect, formation of identity and building of
community, technology both enables and restricts” (2016: 179). With her saids
and not-saids via a technological means that makes anonymity possible, Ifemelu
enables “fashioning blackness not in the singular or as a concrete, static state, but
as a continuous, even expedient, process of re-invention” (Phiri 2017: 133). The
protagonist can thus defy many of the stereotypical portrayals of the experiences of
American and non-American Blacks in America through her blogging.
Ifemelu’s understanding of the accepted Western norms of beauty and hairstyle is
decisive for her resolution to launch a blog. When Curt considers the magazine
Essence as “racially skewed” (Adichie 2013: 294), since only Black females are
depicted, she takes him to a bookstore to observe all the beauty/fashion magazines.
Ifemelu states: “So three black women in maybe two thousand pages of women’s
magazines, and all of them are biracial or racially ambiguous, so they could also be
Indian or Puerto Rican or something. Not one of them is dark. Not one of them
looks like me” (295). This way, the protagonist claims that, while these magazines
seem to address “everyone” and introduce “universal” cosmetics, they are
practically written for white women: “This tells you about different hair products
for everyone — and ‘everyone’ means blonds, brunettes, and redheads. I am none
of those. And this tells you about the best conditioners — for straight, wavy, and