Implicaciones sociales, mercadotecnia y opinión publica, en la aplicación de ingresos de inserción

Authors

  • Florencio García Madrigal

DOI:

https://doi.org/10.26754/ojs_ais/ais.199423673

Keywords:

Ingreso de inserción, Mercadotecnia social, Conflicto social

Abstract

En una época en que los conflictos sociales emergen con nuevas formas, se plantea la conveniencia de asumir principios de mercadotecnia social y opinión pública, en la aplicación de programas sociales controvertidos.

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Published

2019-05-27

How to Cite

García Madrigal, F. (2019). Implicaciones sociales, mercadotecnia y opinión publica, en la aplicación de ingresos de inserción. Acciones E Investigaciones Sociales, (2). https://doi.org/10.26754/ojs_ais/ais.199423673

Issue

No. 2 (1994)

Section

Articles

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