Gamification: A resource for motivation and fidelization at museums
DOI:
https://doi.org/10.26754/ojs_clio/clio.2018448677Keywords:
Gamification, museums, users, motivation, fidelization, strategiesAbstract
Gamification, understood as the application of the philosophy of game to non-play contexts, is experiencing a spectacular development in areas of diverse nature in recent years. While it is more commonly accepted that the main functions of museums are to preserve and make their own collections public, it is essential for them to be able to connect successfully with users using innovative and accessible means and strategies. In the following pages we will show how gamification is an ideal resource to motivate, retain and influence user behaviour.
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Copyright (c) 2018 Miguel Ángel Novillo López, Óscar Costa Román, Amelia Barrientos Fernández, Francisco Javier Pericacho Gómez, Amaya Arigita García, Roberto Sánchez Cabrero
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